Month: February 2018

When should you not listen to your customers’ requests?

Product managers are always taught to drive their product direction based on their customers’ requirements, but that is not always the right approach.

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According to a famous legend, Henry Ford once said: “If I had asked my customers what they wanted, they would have said a faster horse”. Although it is likely that Henry Ford have never really said those exact words (see here), they represent an approach that many innovators (including Ford) took, and used to change the world. Continue reading “When should you not listen to your customers’ requests?”