The Marketing Mix (or 4 P’s) is a concept being taught in one of the first lectures of any marketing or MBA programs. According to this framework, the marketing person should consider four specific areas to ensure product success: the Product and its capabilities, its Price, the Place where it will be available (e.g. in stores, online ordering etc.) and the Promotion (marketing campaign) that would raise awareness to it in the market. However, during my career in product management, I found this model to be somewhat biased towards the “outbound” marketing of the product, and not specific enough to address the needs of a product manager who drives the product from inception. Something was missing…
Continue reading “The 6 P’s of Product Management”The 6 P’s of Product Management
Why the Marketing Mix of 4 P’s is insufficient for Product Managers